GMC – Hummer EV

The GMC HUMMER EV, known as the world's first all-electric supertruck, made a bold entrance into the gaming world through its debut in Call of Duty®: Warzone 2.0™.

Leading the activation with the brands, I spearheaded the development of the website using Gatsby and a custom CMS. Managing a team of designers and developers, we ensured that the digital presence of the GMC HUMMER EV resonated with the excitement and innovation of its in-game debut. As part of this campaign, we partnered with influential YouTubers such as Scump, BasicallyIDoWrk, HusKerrs, Wildcat, and Nadia, who collectively boast millions of followers across social media. Their involvement amplified the campaign's reach, engaging a vast audience and further cementing the GMC HUMMER EV's impact in both the gaming and automotive industries.